I close the gap between what companies want to build and what people actually need.
My work focusses on understanding contexts (behavioral research), finding opportunities (insights & experience strategy), and finding what works (services design).
Ballpark Commerce Research
Ethnographic research revealing how cognitive load and social dynamics suppress spending at the ballpark.
Home-Buying Experience Vision
Research into mortgage process failures, informing service design of an end-to-end experience vision.
Diabetes Behavior-Change Coach
Behavioral research and digital therapeutic design for patients with severely uncontrolled diabetes.