I reimagine their service strategy through behavioral research, design, and creative problem solving.

I recently helped MLB update how they think about in-venue concessions.

Past projects include a housing market service strategy, a mortgage experience vision, a behavior-change coach for managing diabetes, research and design for clinical environments and medical devices, and experience strategies for city tourism and the vehicle-ownership lifecycle.

My background is in research, design, and systems thinking.

If you're working on something challenging, let's talk!